The Laughing Cow® story began in 1865 in an ancient monastery in France where Jules Bel, a local businessman, founded a small cheese business.
During the war, when the French military experienced low morale, they held a drawing contest to assign an emblem to each military unit. The unit of Léon, one of Jules’ sons, was assigned an emblem of a laughing ox head, which would eventually provide inspiration for The Laughing Cow’s® logo.
When the war ended, Léon returned to the cheese business. He wanted a name for his new company that would have mass appeal, and decided on “La Vache qui rit”, or in English, “The Laughing Cow”.
Today, The Laughing Cow® is loved in more than 120 countries around the world and is proudly produced in Saint-Nicolas, Quebec since 2007.